Holiday specs away and off to nice beginning

CBS paired 'Rudolph the Red-colored-colored-Nosed Reindeer' and 'Victoria's Secret Fashion Show' on one evening, and saw ratings boosts for specs. 'Victoria's Secret Fashion Show'In primetime, time between Thanksgiving and christmas is full of holiday special deals about Santa, Charlie Brown, a specific red-colored-colored-nosed reindeer -- and, naturally, models.CBS handled a means to accomplish the apparently impossible, drawing strong ratings -- on one evening, really -- due to its unlikely combo of "Rudolph the Red-colored-colored-Nosed Reindeer" as well as the "Victoria's Secret Fashion Show." After they broadcast on November. 29, both shows released ratings gains versus. a year ago, joining a slew of publish-Thanksgiving event programs to spike inside the Nielsens."Rudolph" elevated 4% in grownups 18-49 (4. rating/11 share) due to its best demo score in three years while drawing its greatest overall aud (12.64 million) in four years. And "Victoria's Secret" elevated 35% in 18-49 (with a 4.6/12) and came its finest overall crowd (10.4 million) in nine years.The idea to use the special deals on one evening is a factor which will figure to deliver folks like the Parents Television Council in to a tizzy, nonetheless they haven't developed a fuss. Really, they'd haven't any reason to, since the internet smartly promoted each individually and placed the broadly appealing "NCIS" together.Anybody who seen the network's doubleheader of Nfl action on November. 27 saw numerous promotions on "Rudolph" and "Victoria's Secret" it's just that they're never suggested just like a tandem.Another perennial holiday fave, "A Charlie Brown Christmas" on ABC, averaged a few.8/8 in 18-49 and 9.millions of audiences overall on 12 ,. 5 -Up 8% inside the demo adding to some million total audiences versus. a year ago. Auds also shown more fascination with the three music special deals that are now commonplace in the holiday season -- despite the fact that they're hardly ratings dynamos.At ABC, "CMA Country Christmas" on 12 ,. 1 elevated 50% in 18-49 (to 2.1/6) and 23% in general audiences (to 9 million), keeping the web competitive around the evening if the preempted dramas "Grey's Anatomy" and "Private Practice."Fox did OK on 12 ,. 6 having its second "American Country Honours" (2./5 in 18-49, 7.4 million), up 33% in the low start this past year and CBS saw slightly enhanced amounts due to its November. 30 "Grammy Nominations Concert" (1.9/5, 5.7 million), though these amounts certainly are a mere fraction from the products the specific honours show does (greater than 26 million audiences this year). Contact Ron Kissell at ron.kissell@variety.com