Universal Group Signs Bollywood Star Priyanka Chopra to Global Deal

NEW DELHI -- Universal Group (UMG) and U.K.-based Desi Hits, an east-west entertainment platform, have signed an international recording agreement with top Bollywood actress and former Miss World Priyanka Chopra.our editor recommendsJust one minute: Priyanka ChopraPriyanka Chopra to get Nielsen jerk Included in this global deal, Chopra will release her debut album in The United States with Desi Hits through Interscope Records as well as in other worldwide marketplaces on Island Records United kingdom (distributed in India via Universal Music India). An experienced Western classical singer, Chopra is presently within the studio, writing and recording her debut pop album, which is sang in British. Troy Carter, Boss of talent management agency Atom Factory, that also handles Rhianna, has signed with Chopra to handle her career worldwide. Founded this year together with UMG, Desi Hits continues to be creating remix collaborations featuring top stars like Rhianna and Britney Warrior spears, using their tracks getting an Indian-flavored transformation by DJs and producers with Indian/South Asian roots. Recent Desi Hits projects incorporate a remix of Rhianna's "Fringe of Glory" by Mumbai-based DJ Aqeel, noted for his many remixes of Bollywood tunes. The most recent Desi Hits marketed remix features top Bollywood singer Sonu Nigam on the transformation of Britney Warrior spears' latest track "I Wanna Go." "It's been a lengthy valued dream that is finally coming true," stated Chopra who's the very first major worldwide signing for Desi Hits. "I'm truly excited with an chance to provide my musical dimension on the world platform." "Pop music has always were built with a romance with Indian culture with Priyanka's unique talent and experience, we now have the possibilities to push the limitations of popular culture," stated Interscope-Geffen-A&M Records Chairman Jimmy Iovine who co-created the Eminem-starring 8 Mile additionally to albums by U2 and Dire Straits. "Priyanka is definitely an worldwide celebrity that has fascinated millions all over the world. Her foray in to the American music business meets the vision in our company, which aims to fuse the very best of eastern and western culture to produce miracle," added Desi Hits Boss Anjula Acharia-Bath. "Bollywood has already established Priyanka to itself for too lengthy," stated Universal Music United kingdom chairman and leader David Frederick. "She's exceptional talent and that we anticipate starting her recording career all over the world.Inch Chopra's adoration for singing is well-known as well as in an early on interview with THR she stated, "Basically obtain the right chance to help nurture my fascination with music, I'd go for this." Among Bollywood's top stars, the award-winning Chopra lately featured in acclaimed Bollywood film-maker Vishal Bhardwaj's Saat Khoon Maaf (Susanna's Seven Husbands), the script which was co-compiled by veteran Hollywood film writer Matthew Robbins (The Sugarland Express). Additionally to marketing atmosphere awareness initiatives, Chopra may be the National Ambassador for UNICEF in India. Related Subjects Worldwide Asia Jimmy Iovine Universal Group